Parc Komo scored well in regards to its marketing approaches to interact the product selling factors, reliable advertising techniques and also use technology, therefore winning the Advertising Quality Honor. The growth’s sales progression was also taken into account.
Chip Eng Seng conceived Parc Komo based upon a vision of all natural living, as well as its growth group was inspired by the heritage rain trees, flora and animals that line a few of the nature boardwalks around the Changi area.
The developer highlighted Parc Komo’s feature as the only brand-new mixed-use growth in the vicinity at the time. “The advertising and marketing strategy for Parc Komo involved a holistic approach that presented all of these special selling points in all of our advertising and marketing channels,” the developer states.
Parc Komo’s sales launch gained from the enjoyment that surrounded the federal government’s future growth prepare for the Changi region. The master plan includes a brand-new industrial park for aviation-related markets, a broadened Changi Business Park, and a possible beachfront business and also lifestyle area.
As a result of its advertising efforts, Parc Komo tape-recorded fairly strong sales when the growth was introduced available for sale on Might 25, 2019. According to URA caveats, the 276-unit job offered 73 units throughout its first week of sales, which equates to 26% of the overall units. By the end of September 2020, 128 units had actually been sold, standing for 46% of the total number of units in the development.