As a business owner (or even someone who works for someone else's business), you have a content strategy (most likely). You may also be involved with marketing content to ensure that you get your story out there. Impressona is a content marketing company that creates character led content and produce best content to emerge your website personality.
The importance of these two concepts for your business
Currently, you cannot ignore the critical nature of content marketing and how the overall numbers into your content marketing strategy. If you do not recognize it as a fact, you may regret not to see it as important to your business.
Chances are very good that people are walking around discusses content marketing semi-regular or regular. However, if you notice that they also discussed the strategy content regularly?
Understanding the differences and harness them together
Once you've wrapped your mind around two concepts and have come to the point where you really understand the benefits (and value) of the two, it is time for you to know how to use them together for your business. This will achieve a very positive result if you can manage to do that. This is a very good idea to start with a definition of each.
A content strategy for your business is that you have designed a plan where you are going to use the content to take your business to the next level. Content you use does not always have to be written by you (or someone who works for you). Some of the content can be from some other source although it is recommended that you write most of the content that you decide to use.